Newsletter publishes details on growing biotech market share
(Apex, N.C.) Strategic messaging and online publishing firm Menzies Consulting, Inc. is providing free advice to early stage drug developers looking to grow their market share. The June 2009 issue of the company’s News You Can Use newsletter features an article with details on low-cost, high-return methods of getting in front of the biotechnology marketplace in a down economy.
“Investors are being more careful with their choices these days, searching for the perfect fit for their needs,” David Menzies, president of Menzies Consulting Inc., said, adding, “Small and emerging biotech firms need to do more to separate themselves from their competition.”
The News You Can Use article discusses marketing and public relations tools companies can develop to get in front of target audiences and explain their differentiators, including how to make a small business look bigger.
“If you’re not able to close deals due to economic factors, you can still grab your share of the market by being as visible as possible so when things improve investors will come to you first,” Menzies said.
Businesses wishing to receive a free copy of the News You Can Use newsletter can email a request to newsletter@strategicmessaging.net.
Servicing clients in the pharmaceutical, financial, engineering, general technology, and gaming industries among others, Menzies Consulting, Inc. helps businesses and organizations develop and deliver strategic messaging to target audiences to achieve business development goals. For more information visit www.strategicmessaging.net.
