(Charlotte, N.C.) Noted SQL Server expert, speaker and author, John Welch, has recently collaborated with 52 other Microsoft MVPs (Most Valuable Professionals) to produce a collective treatise entitled “SQL Server MVP Deep Dives.” The book shares the technical brain trust of an accomplished group of MVPs who reveal their own perspectives on SQL Server implementations.

“SQL Server MVP Deep Dives” was created with a dual purpose. The subject matter is, on the surface, the key contributing factor that gives this book significant value. However, the 53 SQL Server MVPs who joined forces to provide their peers with tremendous technical knowledge are also using their project as a vehicle to help children who suffer as the result of war. By partnering with WarChild International, a network of independent organizations working across the world to help children affected by war, the authors will be able to use their book’s proceeds to change lives. In fact, the authors are donating 100% of their royalties to WarChild.

“Each of the collaboration partners in this effort wanted to do something meaningful with the book proceeds that would make a real difference in someone’s quality of life. WarChild surfaced as a cause to which we all could identify in some way. We’re excited to be part of a project with such implications and hope it will be supported,” John explains. WarChild International was founded upon a fundamental goal: to advance the cause of peace through investing hope in the lives of children caught up in the horrors of war. Visit www.warchild.org to learn more. “SQL Server MVP Deep Dives,” is offered today as a pre-order from www.sqlservermvpdeepdives.com, and will be available as a direct purchase from the same link in November.

John Welch, Mariner’s Chief Architect, has been working with business intelligence and data warehousing technologies for more than 8 years, with a focus on Microsoft products in heterogeneous environments. He is a Microsoft Most Valued Professional (MVP), an award acknowledging his commitment to sharing his knowledge with the IT community. John is an experienced speaker, having given presentations at Professional Association for SQL Server (PASS) conferences, the Microsoft Business Intelligence conference, Software Development West (SD West), Software Management Conference (ASM/SM), and others. In addition to SQL Server MVP Deep Dives, John has contributed to two books, “Microsoft SQL Server 2008 Management and Administration” and “Smart Business Intelligence Solutions with Microsoft SQL Server 2008,” also available on Amazon.com. John maintains two blogs: one on business intelligence topics at http://agilebi.com/cs/blogs/bipartisan. and one focused on SSIS at http://agilebi.com/CS/blogs/jwelch/. John is also active in open source projects that help ease the development process for Microsoft BI developers, including BIDS Helper (http://www.codeplex.com/bidshelper), an add-in for Business Intelligence Development, and is the lead developer on ssisUnit, a unit testing framework for SSIS.

Mariner, Microsoft’s Worldwide Partner of the Year for 2008 in Performance Management Solutions, TDWI’s Best Practices Award Implementation Partner for 2009 and Business Journal Best Places to Work Finalist, specializes in business intelligence, data warehousing, business scorecards and performance dashboards to help clients improve productivity and decision making in a variety of industries including the education, utility and healthcare sectors. As a Microsoft Gold Certified Partner with specializations in Business Intelligence and Performance Management Solutions, Mariner helps organizations translate strategy into action. Mariner-Realizing Visions with Technology. www.mariner-usa.com.