(Morrisville, N.C.) Triangle-based Second Gear Printing & Promotions has launched a new interactive website to help relationship-driven businesses with their strategic branding needs. Visitors to www.secondgearprinting.com will find detailed information on the myriad of services provided by Second Gear’s marketing and advertising experts such as on-demand digital and commercial offset printing, promotional and apparel products, signage and trade show materials.

“We have a goal of branding our clients in a multitude of industries through all available mediums, print and electronic,” Greg Fawcett, manager of Second Gear Printing, said. According to Fawcett, his company’s award-winning designers and combined 40 years of experience enable them to provide clients with an impressive return on investment, cutting-down on needless delays on the front-end of the decision making and production process.

“Our clients keep coming back to us because they know we aren’t going to do a dog and pony show to upsell them on anything, we’re going to use our knowledge of what works and what doesn’t to customize exactly what is best for their individual needs,” he said.

As the print services division of The Marketing Machine, a full-service advertising and marketing firm housed in the same building in Morrisville’s technology-rich Perimeter Park, Second Gear Printing provides one-stop-shopping for companies looking to support ongoing business development activities with strategic, multi-channel branding campaigns from concept to delivery. These campaigns can incorporate tools and methodologies such as print and electronic advertising, direct mail, email marketing, and innovative lead generation strategies.

Fawcett points to industry research showing the importance of branding to a customer’s perception of his or her relationship with a product or company, significantly influencing overall satisfaction 75 percent of the time.

“Branding is huge to a company’s success; the Institute of Practitioners in Advertising issued a study showing that things like reputation and leadership make up 78 percent of the market value of the Fortune 500 companies,” he said, adding, “What we do is give businesses the tools to help build their brand and market it to their customers and prospects.”

The Second Gear Printing website features helpful articles on graphic design, logo apparel, and promotional products, as well as a section where users can choose from hundreds of stock layouts of brochures, flyers, newsletters, postcards, business cards, letterhead and posters.

For more information visit www.secondgearprinting.com or call (919) 460-7978.

Second Gear Printing & Promotions is a printing and promotional product company based in Raleigh, North Carolina. Our services include printing (on-demand digital & commercial offset), promotional products (pens, mugs, corporate gifts, etc.), custom logo apparel, signage, and trade show booth displays. Additionally, Second Gear Printing & Promotions is the print services division of The Marketing Machine, a full-service advertising and marketing firm providing graphic design, email marketing, internet marketing, direct mail, and consulting services. Put it all together and we’re truly your supersource for all things created, printed and promoted. For more information visit www.secondgearprinting.com.