(Charlotte, N.C.) Taylor Richards & Conger (TRC) a Charlotte-area fine clothier, uses the Internet to market its personal services and fine clothing items. Dick Pattison, founding partner of TRC, recognized the need for TRC’s website to be highly visible to people searching for his specialized type of clothing store. Pattison also recognized his lack of knowledge of Internet Marketing and reached out to Zeno Blue eMarketing to fill in his knowledge gap and provide the guidance he needed to continue TRC’s growth. Zeno Blue provides the expertise and produces the results that drive traffic to TRC’s website – and to the SouthPark area store.

“If we didn’t use the Internet, we would be putting the future of our business at risk. We must engage young customers who use the Internet to search for and choose where they will shop and be an appealing choice in what they see,” comments Pattison.

Zeno Blue looks at each client’s situation, market, competition, customer profile and search trends to determine the best strategy. For TRC, Zeno Blue determined the right fit to be a Search Engine Marketing (SEM) campaign, SEM, a form of Internet marketing, promotes websites by increasing their visibility in Search Engine Results Pages (SERPs) using several specific techniques. A SEM strategy enables Zeno Blue to set very specific goals of connecting with TRC’s very specific customer base.

TRC’s goal with its SEM strategy is to continuously funnel quality potential customers to its website. The right use of key words in the campaign is why consumers who are most likely to become customers can find TRC’s website, most likely to become customers. Zeno Blue combines this with other techniques and strategies to keep TRC’s website at the top of the search engines.

”The most important role I play for my customers is ‘listener.’ They are experts at their business. They know their customers and their competition. If I listen, I get the information that I need to make their SEM campaign effective,” comments Zeno Blue eMarketing Founder and President, David Brooks.

“David didn’t come in with a snake oil salesman pitch. He immediately showed me how he could replicate his previous successes for TRC.” accounts Pattison. “Proof in hard statistics gives me confidence in the investment I make in eMarketing.”

TRC continues to grow and meet customers, from the Charlotte area and beyond, who have found them using Internet search. Often business travelers find TRC on their Blackberries and come in for attire they have forgotten or have damaged during travels.

“We are now one of the choices consumers see in their web search and that has helped us expand our geographic reach,” adds Pattison.

Zeno Blue also educates customers in what Internet Marketing and its components, such as Search Engine Marketing, are all about. This helps customers, like Pattison, understand what they are paying for.

“The knowledge I’ve gained about the Internet and using it to grow my business is invaluable. David has given me the knowledge I need to understand how my business can continue to embrace the Internet and mobile technologies to grow,” adds Pattison

Search Engine Marketing (SEM) is one of the fastest growing components of Internet Marketing Strategies. SEM puts techniques to work to successfully win high placement for websites in the search engines. Some call it secret sauce and some magic dust and some even call it smoke and mirrors, however, when marketing activity uses a replicable process to produce a proven return on investment, its validity is proven.

Zeno Blue tracks all of its activities so it can provide statistical performance metrics to customers. This gives them the ability to calculate their return on investment and justify the cost of their Internet Marketing campaigns. Zeno Blue also educates customers about the Internet, Search Engine Marketing and things that they can do to help their own campaigns.

Taylor Richards & Conger (TRC) has been providing select clothing and accessories for men and women in the Charlotte area for almost 25 years. Learn more about Taylor Richards & Conger at www.trcstyle.com.
Founded in 2007, Zeno Blue eMarketing provides comprehensive, results-driven internet marketing services for local and national companies across a number of industries. Zeno Blue’s services include search engine optimization, paid search marketing, permission based email marketing, internet media buying and website development. Zeno Blue has a goal to help its clients drive qualified traffic to their websites, generate more leads and convert a higher percentage of the leads into paying customers. Additional information about Zeno Blue eMarketing can be found at www.ZenoBlue.com.