(Research Triangle Park, N.C.) For Benjamin Goewey, president of Datamensional LLC, his “a-ha” moment occurred years ago when he was employed by IBM in upstate New York as an application architect. Working on a large mainframe accounting system, Goewey had several concepts floating around in his head on ways to improve data access. “Someone introduced me to a tool that allowed me to easily access and extract information from my database,” Goewey said, adding, “The beautiful thing about this tool was its efficiency; by answering just a few simple questions, I was able to retrieve data that otherwise took hours to extract out of a hugely complex system.”
 
Years later, Goewey used that experience to form Datamensional, a company based on taking data locked inside of companies and getting it to people who need it in a form that they can understand and thus make better decisions. The company’s product revolves around a customizable web-based dashboard system which creates streamlined automated processes for reporting and data distribution. Although his software solution can handle any type of complex, detailed data, Goewey said he is finding a niche with IT and internet marketing companies.
 
“Many times folks get raw data, which they might view through a spreadsheet or other format where it’s all mixed together and doesn’t make sense,” he said. To pull that data together in an easy-to-understand format, Datamensional creates a kind of dashboard to help data users make decisions based on common key performance indicators (KPI).
 
According to Goewey, different clients view different data as important.  “For an email service provider, click-through data may be important but not accessible; they may want to know if certain decisions they’re making are correlating to people reading emails and clicking through. Management may want to look at that data instantaneously,” he said.
 
After moving with his employer to North Carolina, Goewey moved one step closer to launching his own company. By working with the Velocity program available through the entrepreneurial group TiE Carolinas, he was able to begin putting together the concept for Datamensional earlier this year. “Through the Velocity process, I realized how badly I needed a coherent business plan to focus on critical paths of business that can bottleneck a myriad of decisions; I realized I needed to start to think like a salesperson and ask how a product is being delivered, how I am going to sell my ideas…I had to begin thinking about a business in the financial sense,” he said, adding, “Velocity has been an invaluable experience for a start up like me.”

Currently, Datamensional partners closely with Pentaho Corporation, the leader of Commercial Open Source Business Intelligence.  Datamensional recently completed a project for a major IT firm upgrading the reporting system to Pentaho Reporting at a fraction of the cost of the previous system.

Datamensional, LLC was founded by Benjamin Goewey, an IT Professional and Software Engineer with several years of corporate experience at IBM Corporation and Fidelity Investments. While at these companies, Benjamin dealt with large enterprise systems, an opportunity which afforded him expertise in the following key areas: IT architecture, business Intelligence, database management, process improvement, reporting, data analysis, and automation; these skills have given him the ability to leverage business data in a positive and measurable way.
 
It is well known in business world that the lifeblood of today’s companies is their information.  Datamensional focuses on creating value-add solutions for clients in the Raleigh-Durham area; by ensuring that information is relevant, accurate, and timely, Datamensional provides you with the insight and knowledge needed to make the best decisions for your business.

Datamensional is driven by three fundamental goals: increasing the quality of the client’s business, decreasing unnecessary costs, and creating meaningful trending information which allows for exploration of a wealth of new opportunities. When business data is distributed and handled accurately, fewer internal errors will occur. As a result, employees are given access to the correct information needed when servicing clients, which allows for increased focus on the quality of customer service.  Additionally, by creating automated and streamlined processes for reporting and data distribution, Datamensional eliminates the problem of hours wasted by manipulating spreadsheets and presentations for management. 

Management will have access to dashboards, enabling immediate access to information in the format that suits them best.

www.datamensional.com