(Raleigh, N.C.) iHeart Charity, LLC announces the marketing campaign for their first launch of Tap-n-Give, an iPhone app that creates change - at your fingertips. The campaign, TAP - You’re IT! A game of iPhone Tag asks anyone with an apple mobile device to play that age-old game of tag - but with a twist. Once tapped “IT” - download the app in support of the cause that speaks most to you, make a micro-donation in exchange for receiving high quality custom images - find someone else to TAP - they are IT.

Why play? Because that TAP, completed on a mass scale, will raise thousands of dollars, touch countless lives and fulfill a purpose greater than ourselves. iHeart Charity, LLC, with the help of sponsors, will donate at least $5,000 back to the charities. Amounts given will depend on how many ‘taps’ each charity gets. Donations all hinge on at least 100,000 people downloading the entire Tap-n-Give app by the end of the 16-week campaign, July 31st, 2010. A corresponding video contest will allow participants to share ideas, create buzz and vie for prizes, including a new iPad, Apple’s latest creation, due out next month.

Tap-n-Give currently supports charities based in The Triangle and Boston, and promises to satisfy the nearly universal, but often not acted upon desire to help others by enabling users to connect with and support well known causes - all on the go. While single Tap-n-Give downloads equate to micro-gifts, iHeart Charity will capitalize on the vast number of Apple device users to amass sizable donations for partnering non-profit organizations, and increase much-needed awareness - a difficult task with today’s hectic pace of life.

iHeart Charity is committed to helping meaningful causes by finding the most innovative ways to connect with a new audience of givers through mobile technology, thereby empowering them to make significant heartfelt steps toward healing the problems of a troubled world. iHeart Charity’s ground-breaking Smart Phone app, Tap-n Give, will gain national presence by 3rd Quarter 2010 and will launch in Canada late 2010. It is expected that the brand will go global by 2011. iHeart will accomplish this through the continued development of innovative applications that will be launched as extensions of the Tap-n-Give brand. iHeart Charity is headquartered in Raleigh, N.C. Additional information about the company and to download the Tap-n-Give app, go to www.iheartcharity.com.