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Charlotte Bobcats find security with LifeLock

April 21, 2010 By: NCTechNews Category: Security

(Charlotte, N.C.) LifeLock, Inc. (www.lifelock.com), the industry leader in proactive identity theft protection, and Bobcats Sports & Entertainment (BSE) announced today the organizations have entered into a multi-year marketing partnership.

“We have been in discussions with the Bobcats for quite some time and we have created a strategic program that will help LifeLock with both direct-to-consumer and business-to-business objectives,” said Todd Davis, LifeLock Chairman and CEO. “The Bobcats’ organization offers a unique opportunity to assist LifeLock in establishing key strategic partnerships, as well as educate consumers on the risks of identity theft and how LifeLock can help protect them.”

The newfound partnership provides LifeLock® entitlement to the box office at Time Warner Cable Arena in Charlotte, North Carolina, and includes branding and logo placement in the arena’s main box office lobby. In addition, LifeLock will be given logo placement on all box office stationary and will-call envelopes, as well as placement on the scoreboard’s lower ring, digital presence at www.bobcats.com and www.timewarnercablearena.com, and radio advertising spots during Bobcats game broadcasts.

“Our partnership with LifeLock enables us to direct the marketing efforts that raise awareness about an important cause – consumer protection from identity theft,” said BSE President and Chief Operating Officer Fred Whitfield. “We believe this alliance between our organization and the leader in the identity theft protection field will help our fans and patrons protect themselves from this growing crime.”

LifeLock, Inc. (www.lifelock.com) is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect themselves from identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has been recognized by the American Business Awards as Best Overall Company, by AlwaysOn to the Top Global Company 250 list and most recently by Arizona Corporate Excellence as Arizona’s Fastest Growing Company.

Bobcats Sports & Entertainment operates the Charlotte Bobcats of the National Basketball Association (NBA) and Time Warner Cable Arena, located in the heart of uptown Charlotte, North Carolina. The Bobcats began their sixth season of play in the NBA last October.

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