(Research Triangle Park, N.C.) Innovative public relations and strategic messaging firm Menzies Consulting, Inc. has published the April 2010 issue of its News You Can Use newsletter, which includes a feature article on protecting a company’s online reputation.

“Protect Your Reputation Online: Inventory and manage your domains” is the title of the piece, according to David D. Menzies, company president. Menzies explained that domain names are easy targets for competitors intent on damaging a company’s brand and reputation.

“Too often, businesses – especially small ones, without the staffing resources – don’t notice competitors working the Web to siphon-off customers and intentionally attach their brand,” he said.

The article in News You Can Use discusses how competitors can create phony websites critical of a company or its services or otherwise hijack search engine results and pay-per-click advertising to bleed a company’s online presence.

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Menzies Consulting, Inc. applies relentless innovation to achieving proven results for companies and organizations in the life sciences, technology, health care, product design, general business, and non-profit sectors looking to apply meaningful PR strategies to achieve company goals. More information is available online at StrategicMessaging.net.

Menzies Consulting, Inc. helps businesses and organizations of any size across the U.S. and overseas figure out what they are trying to say, who they are trying to say it to, and develops tools and methodologies to deliver that message. In addition to servicing individual client strategic messaging and business development needs, Menzies Consulting, Inc. has developed a number of enhanced online news publications to contribute to a vibrant and growing economic environment in North Carolina. For more information visit www.strategicmessaging.net.