(Charlotte, N.C.) ScentAir Technologies, Inc., the leading global provider of scent delivery solutions for businesses, has named Peter Burch as the company’s Senior Vice President of Sales. In this new role, Burch will be responsible for driving ScentAir’s domestic sales strategy and organization.

“Peter brings a unique skill set and strong sales management experience to ScentAir,” said Tom Conroy, CEO of ScentAir. “He is a key addition with deep experience managing sales organizations within fast growing companies. He will build on the momentum and hyper growth we are experiencing. We are very pleased to have Peter join the ScentAir executive team.”

Burch has over 20 years of experience in consumer package goods and healthcare marketing services. Peter joined ScentAir from Marketing Technology Solutions (MTS) where he served as Senior Vice President of Sales and Marketing for nine years. During his tenure, he drove over $170M in advertising revenue on their consumer health site, QualityHealth.com. Global consumer packaged goods companies such as GlaxoSmithKline, General Mills, Kraft, Nestle, Novartis, Procter & Gamble and Unilever were significant accounts. As a key player on the executive management team he managed sales, marketing, media, public relations and client services.

“ScentAir’s domestic sales force is a clear competitive advantage,” said Burch. “Our focused efforts and renewed energy will solidify our leadership position in the expanding scent marketing industry and will ensure ScentAir is positioned for accelerated growth.”

Prior to joining MTS, Burch was General Manager of Catalina Health Resource, a $120 million pharmacy marketing services company, where he was one of the original founders. He led the company’s sales and client service functions for a broad range of global consumer packaged goods and pharmaceutical companies including Abbott, Amgen, AstraZeneca, Bristol-Myers Squibb, Genentech, GlaxoSmithKline, Merck, Novartis, Pfizer and Sanofi-Aventis. He began his career at GlaxoSmithKline, serving in sales and sales management for seven years. Burch graduated with honors from Old Dominion University with a Bachelor of Arts in finance and marketing.

About ScentAir

ScentAir Technologies, Inc. (www.scentair.com) is the leading global provider of scent marketing solutions with over 30,000 installations in 105 countries producing over three billion scent impressions annually. ScentAir’s patented delivery systems and high-quality fragrances help enhance environments, communicate brands and create memorable experiences for clients around the world. ScentAir offers a full spectrum of scent delivery solutions from large-scale dispersion systems to self-contained fixtures for distributing scent in commercial environments. ScentAir’s technical deployments are also found in engineered systems for military training and aviation simulation. ScentAir is a privately held company located in Charlotte, N.C.