(Morrisville, N.C.) Netsertive, a fast-growing ad tech firm specializing in localized digital advertising and channel marketing technology in select vertical markets like audio/video today announced the launch of its Brand Extend™ program, a new offering in its Digital Co-op lineup. Brand Extend™ delivers a turnkey solution for manufacturers’ localized marketing, automating targeted online display ads for the brand itself and simultaneously tying in channel ad support for their dealer networks.
Netsertive also announced that Cary Audio, a manufacturer of world-class music and cinema systems, has signed up as its first Brand Extend™ client and will have its program launched on the platform this month.
Brand Extend™ uses Netsertive’s patent-pending technology to automate locally targeted online marketing campaigns pre-loaded with high-impact display (banner) ads that direct qualified sales prospects to the brand’s own website or to a qualified local dealer nearest the consumer. While Netsertive’s widespread and now three-year-old Local Extend™ offering is focused mainly on driving leads to manufacturers’ local market dealers, Brand Extend™ was developed to meet a separate crucial market need.
“It became apparent to us that while many manufacturers had a need to direct online prospects to their dealers, they also needed to grow their own brand awareness online,” said Jamie Sasser, director of business development for audio/video, Netsertive. “Brand Extend™ was designed to be a comprehensive solution for manufacturers to achieve both objectives. We are very excited to have Cary Audio’s program launching this month.”
According to a 2011 study from the Pew Research Center, consumers use online search tools more than any other source to research products and services in their local area before making a purchase. Netsertive is helping Cary Audio and its dealer network embrace this new reality by efficiently funneling online discovery into sales and recurring revenue opportunities.
“We know there are many online advertising companies out there, but only Netsertive had the technology and depth of experience in our specific industry,” said Billy Wright, president and CEO, Cary Audio. “It is absolutely imperative for our brand — and our dealer network — to have an online presence that is targeted to our potential clients and helps those clients experience Cary Audio. We are looking forward to Netsertive helping us achieve this.”
Netsertive has moved to the forefront of the digital ad tech industry with a vision of using technology to connect local consumers with products and businesses. Based in the Research Triangle Park, N.C. region, the company automates localized digital advertising and channel marketing solutions, leveraging online search, online display, social media and mobile platforms. It provides standalone localized campaign automation as well as its innovative Digital Co-Op system, which combines brands and local channel partners in turnkey, cooperative online ad campaigns. Serving specific vertical industries, Netsertive helps local businesses, multi-location retailers and national brands increase sales in targeted local markets. Its expert team, patent-pending technology and unique platform drive results for clients across North America. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners.