RALEIGH, N.C.–Innovative creative services agency The Marketing Machine (theMmachine.com) is celebrating its 15th year of helping customers grow their businesses through comprehensive branding strategy and targeted buzz-building campaigns. This impressive milestone marks a long journey from a one-man operation providing small businesses with consistency in their marketing efforts, to a fully staffed hybrid agency model serving clients large and small in a wide variety of fields, including healthcare, law, software, retail and other B2B business, as well as non-profits. (more…)

RESEARCH TRIANGLE PARK, N.C.—Innovative online publishing and media relations firm Global Media Strategies (www.gmsinnovate.com) is proud to announce that its new online publication, Global TechWire, is now accepting advertising from business to business (BtB) vendors. The new opportunities, ranging from $250-$500 per month, are geared to help BtB advertisers reach Global TechWire’s audience of technology professionals accessing the news publication’s information about innovation in the life sciences, medical technology, biotech, cleantech, computers, innovation and entrepreneurs, high tech and education. Global TechWire (www.global-tech-wire.com) publishes fresh, original articles and user-submitted news items daily, reaching a great number of people locally, nationally and globally with news items that may be otherwise overlooked by larger mainstream news operations. (more…)

RALEIGH, N.C.–Innovative creative services agency The Marketing Machine (theMmachine.com) is leveraging a hugely successful change to a hybrid model to further expand into new markets in the coming year. Consolidation of resources and physical relocation to downtown Raleigh offices were two of the main factors leading to portfolio growth in 2012 for The Marketing Machine as it approaches its 15th year in business. “We reconfigured our staffing to a mix of in-house staff plus off-site contractors by the end of 2012,” Paul Spinak, president of The Marketing Machine (TMM), said. (more…)

DURHAM, N.C.–Bronto Software announced that it posted a strong fourth quarter, concluding a year in which the company extended its position as the leading marketing platform for commerce. Bronto added to its healthy roster of retail and commerce-focused customers in 2012 with a number of new Internet Retailer Top 1000 clients, increased full-time staff by 33 over 2011 and had strong revenue growth over the prior year. The company also strengthened partnerships with key e-commerce platform providers including Magento, Demandware and MarketLive. “We’re thrilled at the growth we’ve experienced this year in terms of stronger e-commerce partnerships, new customers, employees and a new international office,” said Joe Colopy, Bronto’s CEO. “Being named the leading self-service email marketing provider to the Internet Retailer Top 1000 is an honor for us. We expect a great 2013 as we continue developing the Bronto Marketing Platform to power revenue growth for our customers.”  (more…)

RALEIGH, N.C. – Innovative creative services agency The Marketing Machine (theMmachine.com) is helping a leading obstetrics and gynecological care provider reach more Triangle patients and build a healthier community through a comprehensive rebranding effort. The agency has been working with Blue Ridge Ob/Gyn on a complete makeover to better communicate their advanced medical services and expertise to a changing clientele. “Health care continues to be a major issue across the country with sophisticated consumers looking for providers that offer both cutting-edge technology and compassionate care, all while navigating huge changes in coverage,” said Paul Spinak, president of The Marketing Machine (TMM). (more…)

RALEIGH, N.C. – Innovative creative services agency The Marketing Machine (theMmachine.com) continues to lend its comprehensive branding and marketing expertise to the AKC Canine Health Foundation (CHF), helping the organization move forward in promoting its new Canine Athlete Fund initiative.  The Marketing Machine helped CHF launch the initiative this summer to raise money for researchers focusing on developing proper conditioning, nutrition, training and rehabilitation specific to the growing number of canine athletes. (more…)

RALEIGH, N.C.–Innovative creative services agency The Marketing Machine has launched a blog with detailed insights into best practices in branding, graphic design, marketing and web design. “The Werd” is available free of charge on the firm’s website www.theMmachine.com/blog/. “Our new blog reflects the personality behind our company,” Paul Spinak, company president said, adding, “We’re experienced, talented marketing professionals who really enjoy being creative and working with one another, coming up with innovative solutions for our clients. We just don’t do it wearing suits and ties huddled around a conference table.” (more…)

(Raleigh, N.C.) Raleigh’s leading inbound marketing agency Precision Marketing Partners is now HubSpot-certified. With the changes brought by the Internet in the way we do marketing, business owners grapple daily with the challenge of getting their messages out to potential customers. Marketing companies like Precision Marketing Partners in Raleigh, NC, focus on the science of inbound marketing to help their clients draw in prospective customers. Now a certified HubSpot partner, the company is excited about the opportunities ahead. (more…)