(Morrisville, N.C.) Full-service advertising and branding firm The Marketing Machine recently finished an ambitious, innovative rebranding project for Danadams Pharmaceuticals Industry Limited to help overcome literacy and distribution challenges with patients in Ghana, South Africa. The firm utilized its award-winning design services team to redesign all of Danadams branding and packaging using intuitive visual icons and color elements to indicate the type of drugs and dosages and better display information more clearly and legibly. Danadams Pharmaceuticals is currently the only manufacturer of anti-retroviral drugs in West Africa. It also manufactures and sells anti-malarials, antibiotics, analgesics and other opportunistic infection drugs for the West African market. (more…)

(Morrisville, N.C.) Full-service advertising and branding firm The Marketing Machine has published the first in a series of educational podcasts on best practices for advertising, marketing, branding and public relations with “Tradeshows 101” available online at www.themmachine.com. The podcast features The Marketing Machine President Paul Spinak as well as Greg Fawcett, VP of client relations. (more…)

(Charlotte, N.C.) Mariner unveils new branding this month, updating their look to reflect their leadership in business intelligence, data warehousing and performance management solutions that help clients achieve their goals. (more…)