RALEIGH, N.C.–Innovative creative services agency The Marketing Machine (theMmachine.com) is leveraging a hugely successful change to a hybrid model to further expand into new markets in the coming year. Consolidation of resources and physical relocation to downtown Raleigh offices were two of the main factors leading to portfolio growth in 2012 for The Marketing Machine as it approaches its 15th year in business. “We reconfigured our staffing to a mix of in-house staff plus off-site contractors by the end of 2012,” Paul Spinak, president of The Marketing Machine (TMM), said. (more…)

RALEIGH, N.C. – Innovative creative services agency The Marketing Machine (theMmachine.com) continues to lend its comprehensive branding and marketing expertise to the AKC Canine Health Foundation (CHF), helping the organization move forward in promoting its new Canine Athlete Fund initiative.  The Marketing Machine helped CHF launch the initiative this summer to raise money for researchers focusing on developing proper conditioning, nutrition, training and rehabilitation specific to the growing number of canine athletes. (more…)

RALEIGH, N.C.–Innovative creative services agency The Marketing Machine has launched a blog with detailed insights into best practices in branding, graphic design, marketing and web design. “The Werd” is available free of charge on the firm’s website www.theMmachine.com/blog/. “Our new blog reflects the personality behind our company,” Paul Spinak, company president said, adding, “We’re experienced, talented marketing professionals who really enjoy being creative and working with one another, coming up with innovative solutions for our clients. We just don’t do it wearing suits and ties huddled around a conference table.” (more…)

(Morrisville, N.C.) Full-service marketing and branding firm The Marketing Machine is celebrating 14 years of providing clients with creative innovative, and effective graphic design, email marketing, direct mail, content development and multi-channel marketing campaigns to successfully achieve business development goals. The increasing number of marketing directors needing to outsource fulfillment of strategic campaigns and projects continues to fuel the company’s growing business portfolio. (more…)

(Morrisville, N.C.) Full-service advertising and branding firm The Marketing Machine recently finished an ambitious, innovative rebranding project for Danadams Pharmaceuticals Industry Limited to help overcome literacy and distribution challenges with patients in Ghana, South Africa. The firm utilized its award-winning design services team to redesign all of Danadams branding and packaging using intuitive visual icons and color elements to indicate the type of drugs and dosages and better display information more clearly and legibly. Danadams Pharmaceuticals is currently the only manufacturer of anti-retroviral drugs in West Africa. It also manufactures and sells anti-malarials, antibiotics, analgesics and other opportunistic infection drugs for the West African market. (more…)