The Marketing Machine Celebrates 15 Years of Helping Customers Grow Their Businesses

May 17, 2013 By: David D. Menzies Category: Marketing

RALEIGH, N.C.–Innovative creative services agency The Marketing Machine (theMmachine.com) is celebrating its 15th year of helping customers grow their businesses through comprehensive branding strategy and targeted buzz-building campaigns. This impressive milestone marks a long journey from a one-man operation providing small businesses with consistency in their marketing efforts, to a fully staffed hybrid agency model serving clients large and small in a wide variety of fields, including healthcare, law, software, retail and other B2B business, as well as non-profits. (more…)

Creativity in Hobbies Sparks Creativity at Work for The Marketing Machine Staff

February 06, 2013 By: David D. Menzies Category: advertising

RALEIGH, N.C. – Innovative creative services agency The Marketing Machine (theMmachine.com) continues to produce eye-catching designs and successful, thought-provoking marketing campaigns for clients thanks to a team motivated by creativity for the sake of being creative. Following their passions for sculpture, painting, photography, writing and more drives members of the agency’s creative services team to apply that same creativity on the job. “We encourage a creativity-friendly business environment,” The Marketing Machine (TMM) President Paul Spinak said, adding, “There’s a definite personality behind our company and creativity is at the core.” (more…)

Change to Hybrid Model Vaults Raleigh Creative Services Agency to New Heights in 2012

January 16, 2013 By: David D. Menzies Category: Marketing

RALEIGH, N.C.–Innovative creative services agency The Marketing Machine (theMmachine.com) is leveraging a hugely successful change to a hybrid model to further expand into new markets in the coming year. Consolidation of resources and physical relocation to downtown Raleigh offices were two of the main factors leading to portfolio growth in 2012 for The Marketing Machine as it approaches its 15th year in business. “We reconfigured our staffing to a mix of in-house staff plus off-site contractors by the end of 2012,” Paul Spinak, president of The Marketing Machine (TMM), said. (more…)

The Marketing Machine Performs Extreme Brand Makeover on Blue Ridge Ob/Gyn

December 26, 2012 By: David D. Menzies Category: Health Care, Marketing

RALEIGH, N.C. – Innovative creative services agency The Marketing Machine (theMmachine.com) is helping a leading obstetrics and gynecological care provider reach more Triangle patients and build a healthier community through a comprehensive rebranding effort. The agency has been working with Blue Ridge Ob/Gyn on a complete makeover to better communicate their advanced medical services and expertise to a changing clientele. “Health care continues to be a major issue across the country with sophisticated consumers looking for providers that offer both cutting-edge technology and compassionate care, all while navigating huge changes in coverage,” said Paul Spinak, president of The Marketing Machine (TMM). (more…)

AKC Canine Health Foundation Looks to The Marketing Machine to Help Launch Major Campaign

December 17, 2012 By: David D. Menzies Category: Marketing

RALEIGH, N.C. – Innovative creative services agency The Marketing Machine (theMmachine.com) continues to lend its comprehensive branding and marketing expertise to the AKC Canine Health Foundation (CHF), helping the organization move forward in promoting its new Canine Athlete Fund initiative.  The Marketing Machine helped CHF launch the initiative this summer to raise money for researchers focusing on developing proper conditioning, nutrition, training and rehabilitation specific to the growing number of canine athletes. (more…)

The Marketing Machine Gives “The Werd” on Branding, Graphic Design, Marketing and Web Design

November 27, 2012 By: David D. Menzies Category: Marketing

RALEIGH, N.C.–Innovative creative services agency The Marketing Machine has launched a blog with detailed insights into best practices in branding, graphic design, marketing and web design. “The Werd” is available free of charge on the firm’s website www.theMmachine.com/blog/. “Our new blog reflects the personality behind our company,” Paul Spinak, company president said, adding, “We’re experienced, talented marketing professionals who really enjoy being creative and working with one another, coming up with innovative solutions for our clients. We just don’t do it wearing suits and ties huddled around a conference table.” (more…)

Innovative Agency Relocates into More Efficient Office Space in Downtown Raleigh

June 07, 2012 By: David D. Menzies Category: advertising

(Raleigh, N.C.) Full-service marketing and branding agency The Marketing Machine is proud to announce it has completed the relocation of its operations from Morrisville to downtown Raleigh’s Professional Building at 127 W. Hargett Street. The agency now occupies a corner suite on the seventh floor in a more efficient setting for its flex team to be closer to both clients and vendor partners as well as the creative vibe of downtown Raleigh. (more…)

Triangle Marketing Veteran Greg Fawcett Launches Precision Marketing Partners

April 10, 2012 By: David D. Menzies Category: Management Consulting, Professional Services

(Raleigh, N.C.) Triangle marketing veteran Greg Fawcett has launched a new firm, Precision Marketing Partners (PMP), to provide automated inbound marketing to clients in addition to traditional marketing, branding and graphic design. To celebrate the new endeavor, PMP is offering a free one-hour consultation with area businesses to review their existing branding and marketing strategy and its effectiveness. (more…)

The Marketing Machine Celebrates 14 Years of Marketing Excellence

April 03, 2012 By: David D. Menzies Category: Professional Services

(Morrisville, N.C.) Full-service marketing and branding firm The Marketing Machine is celebrating 14 years of providing clients with creative innovative, and effective graphic design, email marketing, direct mail, content development and multi-channel marketing campaigns to successfully achieve business development goals. The increasing number of marketing directors needing to outsource fulfillment of strategic campaigns and projects continues to fuel the company’s growing business portfolio. (more…)

The Marketing Machine Helps International Pharma Client with Ambitious Literacy Drug Packaging Rebrand

January 18, 2012 By: David D. Menzies Category: Pharmaceuticals

(Morrisville, N.C.) Full-service advertising and branding firm The Marketing Machine recently finished an ambitious, innovative rebranding project for Danadams Pharmaceuticals Industry Limited to help overcome literacy and distribution challenges with patients in Ghana, South Africa. The firm utilized its award-winning design services team to redesign all of Danadams branding and packaging using intuitive visual icons and color elements to indicate the type of drugs and dosages and better display information more clearly and legibly. Danadams Pharmaceuticals is currently the only manufacturer of anti-retroviral drugs in West Africa. It also manufactures and sells anti-malarials, antibiotics, analgesics and other opportunistic infection drugs for the West African market. (more…)

The Marketing Machine Publishes “Tradeshows 101″ Podcast

November 03, 2011 By: David D. Menzies Category: General News

(Morrisville, N.C.) Full-service advertising and branding firm The Marketing Machine has published the first in a series of educational podcasts on best practices for advertising, marketing, branding and public relations with “Tradeshows 101” available online at www.themmachine.com. The podcast features The Marketing Machine President Paul Spinak as well as Greg Fawcett, VP of client relations. (more…)

The Marketing Machine Selected to Lead Parkway SleepHealth Centers Re-Branding Efforts

August 23, 2011 By: David D. Menzies Category: Health Care, Professional Services

(Morrisville, N.C.) Parkway SleepHealth Centers, a Triangle leader in the diagnosis and treatment of sleep disorders has named The Marketing Machine as its agency of record to lead a major corporate re-branding and customer communication effort. The Marketing Machine will be managing Parkway’s marketing, advertising, and public relations as it seeks to further educate patients and the general public to the dangers of illnesses brought on by sleep deprivation, and the availability of treatments to correct these problems. (more…)



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